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E&Y’s Otty adds to brand mystery

E&Y’s Otty adds to brand mystery

by Toby Lucich on October 17, 2007

Two separate sources told Accountancy Age last week that designs for a global rebrand were in the pipeline, but global figures played down any moves.

Otty (pictured) said this week when revealing his firm’s annual results: ‘I’m not aware that we’re doing any major rebranding,’ but refused to completely rule out the possibility.

‘If you’re talking about rebranding – are we going to change our logo, and all that sort of stuff, it’s unlikely, but it’s the sort of debate that you would have in an organisation like ours every couple of years,’ said Otty.

E&Y;’s Otty adds to brand mystery

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